This week we looked at people’s preferences when making decisions. And how peoples preferences are different based on the gamble, as generally people tend to prefer the gamble with the higher probability. A theory behind this notion is Choice Intransitivity (Tversky, 1969). Choice Intransitivity has 3 dimensions, intellectual ability, emotional stability and social facility. And is the best way of choosing candidates as it violates the assumption of Utility Theory.
Lictenstein and Slovic, 1971 looked at explanations into why people are willing to pay more with the highest potential outcome. The main reason was that when people are considering these proposed gambles, they find it hard to weigh up the probabilities and outcomes, however when actual money is involved an actual outcome is expected and predicted. Looking at the way the questions are portrayed also has a factor when people make decisions, like framing as most people would go for the higher probability question. This also backed up by Prominence Hypothesis as whatever question is more prominent will affect a person’s answer.
I am not a gambler, however given the example of 7/36 chance of winning £9 and a 7/36 chance of winning £9, but a 29/36 chance of losing 50p. I would definitely choose the second choice. However it has been proven that the more items to consider the more the more analytical people are.
Overall my own personal preferences when making decisions would depend on the strategy selection determined by personal and task factors.